It Cosmetics Lash Blowout Volumizing Mascara



Developed in partnership with Drybar, IT Cosmetics Lash Blowout Volumizing Mascara brings the benefits of a top hair salon blowout to your lashes! The specially designed wand is inspired by the technology used to create Drybar’s barrel hairbrushes, and works with the biotin-infused formula to deliver voluminous lashes that last.

Delivers 19 times volumized lashes for all your eye makeup looks
Specially designed mascara brush inspired by technology used for barrel hairbrushes creates instant lash lift, separation and structured volume for the look of longer lashes
Super black pigment coats and thickens individual lashes to create the look of full lashes
Easy-grip, soft-touch handle for effortless application and control to curl lashes
Biotin-infused formul


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